Bo-oks: innovation in the reading and publishing industries: an analysis of strategic decisions in 2025 on marketing and UX
Costanzini, Emilio Pietro Paolo (A.A. 2024/2025) Bo-oks: innovation in the reading and publishing industries: an analysis of strategic decisions in 2025 on marketing and UX. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 58. [Master's Degree Thesis]
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Abstract/Index
A brief context about innovation. Bo-oks: a new paradigm in the reading and publishing industries. The Italian publishing market. Publishing industry: historical (r)evolution. Italian market overview. Italian readers. Digital reading and new platforms. Shopping behavior. Some numbers from the market. Bo-oks: an in-depth description of the business case. Value proposition. How Bo-oks fits into the market. Searching for a book on bo-oks. Business model canvas. Bo-oks in 2025: strategy, tactics and future developments. Project’s status quo at early 2025. Spring 2025 UX update. Events. Late 2025 ads campaigns. Next steps.
References
Bibliografia: p. 57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | D'Alessandro, Giuseppe |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jun 2026 14:50 |
| Last Modified: | 16 Jun 2026 14:50 |
| URI: | https://tesi.luiss.it/id/eprint/46183 |
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