The paradox of proximity: how human and ai-based recommendation systems and intimacy shape exclusivity in luxury beauty CRM
Santandrea, Elena (A.A. 2024/2025) The paradox of proximity: how human and ai-based recommendation systems and intimacy shape exclusivity in luxury beauty CRM. Tesi di Laurea in Customer relationship management, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 42. [Master's Degree Thesis]
|
PDF (Full text)
Download (542kB) | Preview |
Abstract/Index
Theoretical contribution. Recommendation source: ai vs human recommenders. Variations in intimacy and congruence. Trust, exclusivity and behavioral intentions. Hypothesis development. Overview of studies.
References
Bibliografia: pp. 33-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer relationship management |
| Thesis Supervisor: | Baccelloni, Angelo |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jul 2026 14:33 |
| Last Modified: | 14 Jul 2026 14:33 |
| URI: | https://tesi.luiss.it/id/eprint/46398 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
