Eco-friendliness of packaging as a factor in young consumers’ choice in the snack market

Ronki, Nikol (A.A. 2024/2025) Eco-friendliness of packaging as a factor in young consumers’ choice in the snack market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

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Abstract/Index

Background and relevance of environmentally friendly packaging in the snack market. Young consumers as a strategic segment of sustainable marketi. Research problem and gap in existing literature. Research objectives. Research questions and hypotheses. Methodological approach and data sources. Literature review. Theoretical framework. Research methodology. Research design. Data analysis methods. Questionnaire development. Results. Results of hypothesis testing. Evaluation of the conceptual model. Discussion.

References

Bibliografia: pp. 30-34.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair: Marketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2024/2025
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Sep 2026 13:08
Last Modified: 01 Sep 2026 13:08
URI: https://tesi.luiss.it/id/eprint/46641

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