Defonte, Massimiliano (A.A. 2024/2025) Scaling a local venture founded by young entrepreneurs: an analysis of Smashetto’s growth strategies in the fast-casual restaurant industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 43. [Bachelor's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (726kB) | Request a copy

Abstract/Index

Context and literature review. Defining the fast-casual and quick-service restaurant segments. Brand scaling and positioning. Resource-based view. Franchising theory and governance models. Methodology. Research design and case study justification. Data sources and collection methods. Analytical framework. Analysis. Brand identity and positioning. Customer perception and loyalty. Operational and financial challenges. Comparison with industry benchmarks. Benchmarking logic and comparative framework. Five guys: controlled expansion and quality governance. La Piadineria: scaling through codified processes and capital backing. Comparative implications for Smashetto. Discussion. Integrating the resource-based view: what constitutes advantage? Governance and growth: interpreting the hybrid model. Volume versus control: a trade-off. Strategic implications for emerging fast-casual brands.

References

Bibliografia: pp. 40-43.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Sep 2026 14:22
Last Modified:	07 Sep 2026 14:22
URI:	https://tesi.luiss.it/id/eprint/46694

Downloads

Repository Staff Only

View Item