Mazzei, Elena (A.A. 2024/2025) User-centered design as an organizational capability: how Legami activated a late-stage scale-up. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Bisan Abdulkader, pp. 54. [Bachelor's Degree Thesis]

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Abstract/Index

The phenomenon: delayed scale-ups in mature firms. Theoretical and practical relevance. Situating the empirical context: Legami. Literature review. Review of user-centered design. The concept of scaling-up. Methodology. Research design rationale. Overview of data collection and analysis procedure. Quality criteria report and ethical considerations. Findings and data analysis. Brand strategist perspective. Customer service and e-commerce perspective. Logistics and retail perspective. Findings’ relation to ucd literature: from “methods” to capability-building. Findings’ relation to scale-up literature: late-stage acceleration after consolidation.

References

Bibliografia: pp. 49-54.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Entrepreneurship, innovation and technology
Thesis Supervisor:	Abdulkader, Bisan
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Sep 2026 14:48
Last Modified:	07 Sep 2026 14:48
URI:	https://tesi.luiss.it/id/eprint/46698

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