Rancitelli, Annalisa (A.A. 2024/2025) Sustainability strategy implementation across luxury automobiles and Formula 1: the case of Ferrari and its impact on brand perception. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]

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Abstract/Index

Introduction and objectives. Background and context. Research problem and main question. Research objectives. Theoretical and analytical framework. Competitive advantage and sustainability. Analytical models: Porter, VRIO and RBV. The triple bottom line and ESG frameworks. Green marketing and sustainable luxury. Perception and hypotheses development. Ferrari and Formula 1 sustainability. Ferrari’s sustainability strategy in road cars. Sustainability in Formula 1 operations. Comparison with competitors. Summary of Ferrari’s sustainability pillars. Research design and methodology. Research design and approach. Part A: strategy study. Part B: perception experiment and questionnaire. Data collection and sample description. Ethical considerations and methodological limitations. Data analysis and research findings. Data analysis approach. Results of the perception experiment. Comparing Ferrari’s real actions and public perception.

References

Bibliografia: pp. 45-46.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2024/2025
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Sep 2026 14:54
Last Modified:	07 Sep 2026 14:54
URI:	https://tesi.luiss.it/id/eprint/46699

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