Defying disruption: how google leverages ecosystem synergies to sustain search dominance in the generative AI era
Panetta, Edoardo (A.A. 2024/2025) Defying disruption: how google leverages ecosystem synergies to sustain search dominance in the generative AI era. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Paolo Boccardelli, pp. 64. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and theoretical framework. The innovator’s dilemma and cannibalization theory. Platform ecosystems, multi-sided markets and switching costs. Strategic ambidexterity. Methodology. Research design. Data collection. Analytical framework. Limitations and mitigation strategies. Methodological notes on AI use. The ai disruption landscape. The economic shift. The commoditization of intelligence. The empirical puzzle. Findings I-defensive strategies (the ecosystem fortress). The distribution moat. The advertiser moat. The habit and integration moat. Findings II-offensive strategies (strategic transformation). From link engine to answer engine. Monetization model evolution. Cross-subsidization and financial engineering. Discussion. Proposition adjudication. Rival explanations and limitations.
References
Bibliografia: pp. 50-56. Sitografia: pp. 57-60.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Cellini, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Sep 2026 13:44 |
| Last Modified: | 08 Sep 2026 13:44 |
| URI: | https://tesi.luiss.it/id/eprint/46748 |
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