When price communicates quality: an experimental study on perceived quality and purchase intention
Costa, Martina (A.A. 2024/2025) When price communicates quality: an experimental study on perceived quality and purchase intention. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 73. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Theoretical background: price as an informational cue. The duality of price as a signal. Evidence of a positive price-quality relationship. When the price-quality link weakens: boundary conditions. Price in a multi-cue environment. Theoretical framework and hypotheses. Conceptual model. Study variables. Research hypotheses. Methodology. Survey design. Data collection. Data cleaning. Data analysis and findings. Reliability analysis. Descriptive statistics. Manipulation check of price condition. Hypotheses testing. Price and perceived quality (H1). Perceived quality and purchase intention (H2). The mediating role of perceived quality (H3). Age differences (H4).
References
Bibliografia: pp. 65-69.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Sep 2026 14:17 |
| Last Modified: | 08 Sep 2026 14:17 |
| URI: | https://tesi.luiss.it/id/eprint/46751 |
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