Internationalization strategy for better-for-you food start-ups: SQUP in the US market
Cinelli, Flaminia (A.A. 2025/2026) Internationalization strategy for better-for-you food start-ups: SQUP in the US market. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 70. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review & theoretical framework. Defining the start-up. Internationalization strategies. Internationalization strategies for start-ups. Contextual analysis. The healthy food industry. Healthy food start-ups. The US frozen dessert market. Case study-SQUP’s expansion in the US. Company profile & value proposition. Geographic analysis. California: PESTEL analysis. Business model canvas. Applying theoretical frameworks to SQUP’s internationalization.
References
Bibliografia: pp. 55-64.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2025/2026 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Oct 2026 07:45 |
| Last Modified: | 15 Oct 2026 07:45 |
| URI: | https://tesi.luiss.it/id/eprint/46848 |
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