Muscatello, Giulia Elena (A.A. 2025/2026) NFTs and trademark protection: legal limits and strategic responses in digital markets. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Riccardo Piselli, pp. 76. [Bachelor's Degree Thesis]

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Abstract/Index

Case study–the MetaBirkins case. The Hermès brand: history, identity and trademark strength. The rise of NFTS and the digital art market landscape. The MetaBirkins project and the legal dispute. Implications of the MetaBirkins ruling for brand protection. Trademark law in the digital age – a framework under pressure. The challenge of digital goods: classification, "use in commerce" and likelihood of confusion. The first amendment test and the limits of the roger’s test. The absence of NFT-specific legislation: a global comparative view. Digital markets, platform liability and the enforcement gap. Strategic responses from brand owners in the digital trademark frontier. Proactive registration and portfolio expansion. Licensing, collaborations and brand-led nft ventures. Enforcement strategies: litigation, takedowns and platform pressure. Towards a future-proof trademark strategy in digital markets.

References

Bibliografia: pp. 66-76.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair:	Intellectual property rights
Thesis Supervisor:	Piselli, Riccardo
Academic Year:	2025/2026
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	15 Oct 2026 12:35
Last Modified:	15 Oct 2026 12:35
URI:	https://tesi.luiss.it/id/eprint/46873

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