Strategic aspects of luxury brand management

Baudille, Ginevra (A.A. 2009/2010) Strategic aspects of luxury brand management. Tesi di Laurea in Economia e gestione delle imprese internazionali, LUISS Guido Carli, relatore Luca Giustiniano, pp. 120. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The service industries. The luxury. Luxury brand management. Case study: the Rocco Forte collection.


Bibliografia: p. 120.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Economia e gestione delle imprese internazionali
Thesis Supervisor: Giustiniano, Luca
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2009/2010
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 07 Jun 2011 17:02
Last Modified: 19 May 2015 22:48


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