Look-alike products in the luxury fashion industry: intellectual property protection and the case of Gucci vs Guess
Rizzi, Sveva (A.A. 2025/2026) Look-alike products in the luxury fashion industry: intellectual property protection and the case of Gucci vs Guess. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Riccardo Piselli, pp. 117. [Bachelor's Degree Thesis]
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Abstract/Index
The phenomenon of imitation in the fashion industry. The Gucci vs Guess case: imitation and trademark protection in the fashion industry. Gucci’s identity and market positioning. The distinctive elements of the Gucci brand. The background of the dispute between Gucci and Guess. The legal claims brought by Gucci. The defence arguments of Guess. Judicial proceedings and decisions. Key legal issues emerging from the case. Legal issues arising from look-alike products in the fashion industry. Trademark dilution and protection of famous marks. Trade dress and protection of brand identity. Unfair competition and imitation in the fashion industry. Limits of intellectual property protection in fashion. The legal qualification of look-alike products. Case law, comparative perspectives and the judicial construction of fashion law. The comparative function of case law in fashion disputes. The role of case law in fashion law. Case study: Louis Vuitton vs My Other Bag. Case study: Christian Louboutin and the red sole trademark. Comparative analysis of imitation in the fashion industry. Future challenges for luxury brand protection. Sign-based settlement of imitation. Case law as the architecture of fashion law. Future directions for luxury brand protection.
References
Bibliografia: pp. 100-117.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Intellectual property rights |
| Thesis Supervisor: | Piselli, Riccardo |
| Academic Year: | 2025/2026 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Oct 2026 14:11 |
| Last Modified: | 15 Oct 2026 14:11 |
| URI: | https://tesi.luiss.it/id/eprint/46886 |
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