Scarcity as strategy: pricing power and resilience in luxury during demand slowdowns: evidence from Hermès and LVMH
Ridolfi, Stella (A.A. 2025/2026) Scarcity as strategy: pricing power and resilience in luxury during demand slowdowns: evidence from Hermès and LVMH. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Gabriele Galli, pp. 54. [Bachelor's Degree Thesis]
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Abstract/Index
Industry context and strategic tension in luxury. Economic foundations of luxury. Industry structure and competitive configuration. The post-Covid boom (2021–2023) and the 2024–2025 normalization. The strategic tension: scale vs scarcity. Hermès and LVMH as polar competitive archetypes. Theoretical framework and literature review. Competitive advantage in luxury industries. Scarcity as a strategic mechanism. Scale-based competitive systems. Trade-offs between scarcity and scale. Pricing power and resilience under uncertainty. Research questions and hypotheses. Methodology and data. Research design. Sample selection and time frame. Data sources. Variable construction. Data structure and transformation. Empirical strategy. Limitations and robustness checks. Empirical findings. Descriptive evidence. Correlation analysis. Baseline regression results. Robustness checks. Strategic interpretation of results.
References
Bibliografia: pp. 53-54.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Galli, Gabriele |
| Academic Year: | 2025/2026 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Oct 2026 14:45 |
| Last Modified: | 15 Oct 2026 14:45 |
| URI: | https://tesi.luiss.it/id/eprint/46890 |
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