Strategie competitive e fidelity card
Di Genova, Luca (A.A. 2009/2010) Strategie competitive e fidelity card. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Raffaele Cercola, pp. 127. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Evoluzione del marketing. Nascita e sviluppo del marketing relazionale. Carte di pagamento e carte fedeltà. La tessera del tifoso vista come carta fedeltà per concorrere con Nectar in Italia.
References
Bibliografia: pp. 117-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cercola, Raffaele |
| Thesis Co-Supervisor: | Gregori, Gianluca |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 14 Jun 2011 17:04 |
| Last Modified: | 19 May 2015 22:49 |
| URI: | https://tesi.luiss.it/id/eprint/4836 |
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