Politiche e strategie di fashion marketing: case study: Geox
Nataloni, Giorgia (A.A. 2009/2010) Politiche e strategie di fashion marketing: case study: Geox. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 148. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il sistema moda e il fashion marketing. Le politiche di prodotto e di prezzo. Le politiche di comunicazione e distribuzione. Il caso Geox.
References
Bibliografia: pp. 146-148.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jun 2011 15:12 |
| Last Modified: | 13 Nov 2018 13:48 |
| URI: | https://tesi.luiss.it/id/eprint/4905 |
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