Dalla customer satisfaction alla custumer loyality attraverso una card
Amodeo, Francesco (A.A. 2009/2010) Dalla customer satisfaction alla custumer loyality attraverso una card. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 126. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
L'evoluzione del marketing: da quello di massa a quello relazionale. Dalla customer satisfaction alla customer loyalty. Il micromarketing distributivo. I programmi fedeltà. Le carte fedeltà. I casi aziendali.
References
Bibliografia: pp. 122-126.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Romani, Simona |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Jun 2011 09:19 |
| Last Modified: | 19 May 2015 22:50 |
| URI: | https://tesi.luiss.it/id/eprint/5022 |
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