La strategia competitiva fondata sulla reputazione: il caso The Body Shop
Danisi, Lavinia Nicoletta (A.A. 2009/2010) La strategia competitiva fondata sulla reputazione: il caso The Body Shop. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 120. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La corporate social responsibility. I contenuti del settore cosmetico e i suoi livelli di analisi. Il caso The Body Shop: quando la CSR viene articolata all’interno del corporate brand.
References
Bibliografia: pp. 117-120.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 24 Jun 2011 16:16 |
| Last Modified: | 19 May 2015 22:50 |
| URI: | https://tesi.luiss.it/id/eprint/5123 |
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