E-deatailing come tecnica di web marketing specifico nel settore farmaceutico: il caso di Eli Lilly

Angelo, Serena (A.A. 2008/2009) E-deatailing come tecnica di web marketing specifico nel settore farmaceutico: il caso di Eli Lilly. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 112. [Master's Degree Thesis]

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Abstract/Index

Il web marketing. L'e-deatailing come tecnica di web marketing specifico. Il caso Eli Lily

References

Bibliografia: pp. 108-112.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: Users 1066 not found.
Date Deposited: 12 Jul 2011 12:44
Last Modified: 19 May 2015 22:53
URI: https://tesi.luiss.it/id/eprint/5487

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