Il marketing e il web 2.0: il caso Kit Kat
Sini, Barbara (A.A. 2008/2009) Il marketing e il web 2.0: il caso Kit Kat. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Mazzoletti, pp. 120. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il marketing tra codificazione ed innovazione. Il world wide web. Il marketing e il web 2.0. Una sfida culturale. Case history: Kit Kat.
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Indicazioni bibliografiche nelle note
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing |
| Thesis Supervisor: | Mazzoletti, Paolo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 13 Jul 2011 14:41 |
| Last Modified: | 30 Oct 2018 10:42 |
| URI: | https://tesi.luiss.it/id/eprint/5549 |
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