Il marketing e il web 2.0: il caso Kit Kat

Sini, Barbara (A.A. 2008/2009) Il marketing e il web 2.0: il caso Kit Kat. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Mazzoletti, pp. 120. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Il marketing tra codificazione ed innovazione. Il world wide web. Il marketing e il web 2.0. Una sfida culturale. Case history: Kit Kat.

References

Indicazioni bibliografiche nelle note

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing
Thesis Supervisor: Mazzoletti, Paolo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: SARA DI PERNA
Date Deposited: 13 Jul 2011 14:41
Last Modified: 30 Oct 2018 10:42
URI: https://tesi.luiss.it/id/eprint/5549

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