Social marketing: il caso Climate Savers
Mollo, Federica (A.A. 2008/2009) Social marketing: il caso Climate Savers. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 130. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il social marketing. Il corporate social responsibility. La promozione e la rendicontazione della CSR. Cause related marketing. Il Gruppo Sofidel. Il programma del WWF Climate Savers.
References
Bibliografia: pp. 126-130.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Bartoli, Gloria |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 14 Jul 2011 12:40 |
| Last Modified: | 13 Nov 2018 14:31 |
| URI: | https://tesi.luiss.it/id/eprint/5609 |
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