Social marketing: il caso Climate Savers

Mollo, Federica (A.A. 2008/2009) Social marketing: il caso Climate Savers. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 130. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Il social marketing. Il corporate social responsibility. La promozione e la rendicontazione della CSR. Cause related marketing. Il Gruppo Sofidel. Il programma del WWF Climate Savers.

References

Bibliografia: pp. 126-130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Bartoli, Gloria
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: SARA DI PERNA
Date Deposited: 14 Jul 2011 12:40
Last Modified: 13 Nov 2018 14:31
URI: https://tesi.luiss.it/id/eprint/5609

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