Quando il brand va in scena: il product placement cinematografico
Troiano, Elda (A.A. 2008/2009) Quando il brand va in scena: il product placement cinematografico. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 138. [Master's Degree Thesis]
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Abstract/Index
Il product placement: definizione e ambiti di applicazione. Il product placement cinematografico. L'esperienza italiana. Case history: ho voglia di...Cameo. La "lunga vita" del product placement.
References
Bibliografia: pp. 133-138.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Cellini, Paolo |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 15 Jul 2011 18:54 |
| Last Modified: | 30 Oct 2018 10:45 |
| URI: | https://tesi.luiss.it/id/eprint/5699 |
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