Customer relationship management: analysis of its strenghts, fallacies and possible solutions
Valeri, Amy (A.A. 2008/2009) Customer relationship management: analysis of its strenghts, fallacies and possible solutions. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 46. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Customers as the main focus of firms. An empirical evidence of CRM.
References
Bibliografia: pp. 44-46.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jul 2011 15:46 |
| Last Modified: | 19 May 2015 22:55 |
| URI: | https://tesi.luiss.it/id/eprint/5882 |
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