Customer relationship management: analysis of its strenghts, fallacies and possible solutions

Valeri, Amy (A.A. 2008/2009) Customer relationship management: analysis of its strenghts, fallacies and possible solutions. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 46. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Customers as the main focus of firms. An empirical evidence of CRM.

References

Bibliografia: pp. 44-46.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 28 Jul 2011 15:46
Last Modified: 19 May 2015 22:55
URI: https://tesi.luiss.it/id/eprint/5882

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