Le politiche di guerrilla marketing ed il caso Ikea
Riga, Roberto (A.A. 2008/2009) Le politiche di guerrilla marketing ed il caso Ikea. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 78. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il guerrilla marketing, origini, tecniche ed efficacia. L’Ikea e le sue più famose azioni di guerrilla marketing.
References
Bibliografia e sitografia: pp. 75-76.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2008/2009 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 02 Aug 2011 10:51 |
| Last Modified: | 30 Oct 2018 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/5908 |
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