Marketing strategico e marketing territoriale: il caso Waterfront di Napoli
Serao, Serena (A.A. 2010/2011) Marketing strategico e marketing territoriale: il caso Waterfront di Napoli. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 89. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il marketing: nozione – concetto – disciplina. Il marketing strategico. La gestione strategica dei servizi. Lo sviluppo di una strategia globale. Il marketing territoriale.
References
Bibliografia: pp. 88-89.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2010/2011 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 07 Oct 2011 11:56 |
| Last Modified: | 19 May 2015 22:58 |
| URI: | https://tesi.luiss.it/id/eprint/6287 |
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