The active contribution of intangible assets in the fashion pipeline
Toppetta, Veronica (A.A. 2010/2011) The active contribution of intangible assets in the fashion pipeline. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 146. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The intangible advantage. Intangible assets’ value: methods and formulas. The value of a principle: the human capital. The power of a brand. The real China, a story to tell. The intangible advantage seen by consumers: empirical data.
References
Bibliografia: pp. 140-146.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Summer |
| Deposited by: | Users 1762 not found. |
| Date Deposited: | 12 Oct 2011 13:38 |
| Last Modified: | 25 Sep 2018 09:58 |
| URI: | https://tesi.luiss.it/id/eprint/6336 |
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