The active contribution of intangible assets in the fashion pipeline

Toppetta, Veronica (A.A. 2010/2011) The active contribution of intangible assets in the fashion pipeline. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 146. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The intangible advantage. Intangible assets’ value: methods and formulas. The value of a principle: the human capital. The power of a brand. The real China, a story to tell. The intangible advantage seen by consumers: empirical data.


Bibliografia: pp. 140-146.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2010/2011
Session: Summer
Deposited by: Users 1762 not found.
Date Deposited: 12 Oct 2011 13:38
Last Modified: 25 Sep 2018 09:58


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