Brand equity valuation: an empirical model based on real options theory
Palandri, Stefano (A.A. 2010/2011) Brand equity valuation: an empirical model based on real options theory. Tesi di Laurea in Corporate finance, LUISS Guido Carli, relatore Francesco Baldi, pp. 55. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
A real option approach to brand valuation. The empirical model. Discussion, implications and limitations.
References
Bibliografia: pp. 51-55.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Corporate finance |
| Thesis Supervisor: | Baldi, Francesco |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 17 Jan 2012 14:53 |
| Last Modified: | 27 Apr 2017 10:26 |
| URI: | https://tesi.luiss.it/id/eprint/6598 |
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