Semiotica e marketing
Pelli, Beatrice Sarah (A.A. 2010/2011) Semiotica e marketing. Tesi di Laurea in Semiotica, LUISS Guido Carli, relatore Paolo Peverini, pp. 99. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Pubblicità e comunicazione. Strategie pubblicitarie. Testi pubblicitari. La marca. I contributi della semiotica al marketing.
References
Bibliografia: pp. 91-99.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Communication and Institutional relations (14) |
| Chair: | Semiotica |
| Thesis Supervisor: | Peverini, Paolo |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 14 Feb 2012 17:54 |
| Last Modified: | 19 May 2015 23:03 |
| URI: | https://tesi.luiss.it/id/eprint/6934 |
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