Semiotica e marketing

Pelli, Beatrice Sarah (A.A. 2010/2011) Semiotica e marketing. Tesi di Laurea in Semiotica, LUISS Guido Carli, relatore Paolo Peverini, pp. 99. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Pubblicità e comunicazione. Strategie pubblicitarie. Testi pubblicitari. La marca. I contributi della semiotica al marketing.


Bibliografia: pp. 91-99.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Communication and Institutional relations (14)
Chair: Semiotica
Thesis Supervisor: Peverini, Paolo
Academic Year: 2010/2011
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 14 Feb 2012 17:54
Last Modified: 19 May 2015 23:03


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