Convergenza internet e TV: il caso Rai
Gobbo, Flavio (A.A. 2010/2011) Convergenza internet e TV: il caso Rai. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Riccardo Lanzara, pp. 164. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
I paradigmi. Il panorama del mercato televisivo. La convergenza nel mercato televisivo: il metamercato multimediale. Caso Rai.
References
Bibliografia: pp. 162-164.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Lanzara, Riccardo |
| Thesis Co-Supervisor: | Gregori, Gian Luca |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Mar 2012 14:18 |
| Last Modified: | 13 Nov 2018 14:40 |
| URI: | https://tesi.luiss.it/id/eprint/7255 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
