Brand valuation in mergers and acquisitions
Le , Bao Chau (A.A. 2010/2011) Brand valuation in mergers and acquisitions. Tesi di Laurea in Performance measurement, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 73. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature overview of brand valuation in mergers and acquisitions. Financial value of brand in mergers and acquisitions. Recommendation in controlling and developing brands in mergers and acquisitions.
References
Bibliografia: p. 73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Performance measurement |
| Thesis Supervisor: | Tiscini, Riccardo |
| Thesis Co-Supervisor: | Cybo, Ottone Alberto |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Mar 2012 10:25 |
| Last Modified: | 19 May 2015 23:06 |
| URI: | https://tesi.luiss.it/id/eprint/7269 |
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