I social network come ultima frontiera del viral marketing: il caso Red Bull
Terrizzi, Sara (A.A. 2010/2011) I social network come ultima frontiera del viral marketing: il caso Red Bull. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 152. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Traditional marketing vs non conventional marketing. Il viral marketing. I social network quali strumenti di comunicazione: i social media. Red Bull case study.
References
Bibliografia: pp. 148-152.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Gregori, Gian Luca |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Mar 2012 15:31 |
| Last Modified: | 19 May 2015 23:06 |
| URI: | https://tesi.luiss.it/id/eprint/7295 |
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