La brand extension di Benetton: hotel & resort
Cagna, Gloria (A.A. 2010/2011) La brand extension di Benetton: hotel & resort. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 251. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il brand. La brand extension. Il brand Benetton: "United Colors of Benetton". Oltre il casual wear: l'estensione del brand Benetton nel settore "hotel".
References
Bibliografia: pp. 245-251.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2012 10:13 |
| Last Modified: | 13 Nov 2018 14:52 |
| URI: | https://tesi.luiss.it/id/eprint/7318 |
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