Ill mobile CRM: il caso Leader Mobile

Tagliente, Michela (A.A. 2010/2011) Ill mobile CRM: il caso Leader Mobile. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 179. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Il marketing relazionale. Il customer relationship marketing. La fidelizzazione del cliente. Il mobile marketing. Il caso aziensale: Leader Mobile.


Bibliografia: pp. 172-179.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 09 Mar 2012 13:32
Last Modified: 13 Nov 2018 14:53


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