L’effetto made in sulla brand equity: il valore di Bulgari secondo la LVMH
Ventriglia, Guido (A.A. 2010/2011) L’effetto made in sulla brand equity: il valore di Bulgari secondo la LVMH. Tesi di Laurea in Economia e gestione delle imprese internazionali (corso progredito), LUISS Guido Carli, relatore Lucia Marchegiani, pp. 146. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il brand. Il valore del brand. L’effetto Country of Origin. Il caso LVMH – Bulgari.
References
Bibliografia: pp. 138-146.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Economia e gestione delle imprese internazionali (corso progredito) |
| Thesis Supervisor: | Marchegiani, Lucia |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2012 14:22 |
| Last Modified: | 19 May 2015 23:07 |
| URI: | https://tesi.luiss.it/id/eprint/7374 |
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