Marketing e sport: il caso dello Juventus Stadium
Turco, Marco (A.A. 2010/2011) Marketing e sport: il caso dello Juventus Stadium. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Riccardo Lanzara, pp. 144. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Calcio e business: i cambiamenti del settore nel nuovo millennio. Marketing e calcio. L'impianto sportivo di proprietà: marketing e multifunzionalità. Lo Juventus Stadium.
References
Bibliografia: pp. 140-144.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Lanzara, Riccardo |
| Thesis Co-Supervisor: | Gregori, Gian Luca |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Jun 2012 18:08 |
| Last Modified: | 13 Nov 2018 15:13 |
| URI: | https://tesi.luiss.it/id/eprint/7755 |
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