Il brand e la corporate social responsibility
Magliozzi, Chiara (A.A. 2010/2011) Il brand e la corporate social responsibility. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 106. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Un pò di storia. Definizione di brand equity. L'importanza della comunicazione d'impresa. Principali definizioni di corporate social responsibility.
References
Bibliografia: p. 106.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Cassetta, Ernesto |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jul 2012 15:32 |
| Last Modified: | 13 Nov 2018 15:15 |
| URI: | https://tesi.luiss.it/id/eprint/7972 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
