Aquilanti, Sara (A.A. 2011/2012) Viral marketing: il nuovo ruolo del consumatore. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 54. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Il cambiamento del marketing. Consumer empowerment. Caso emblematico "il mulino che vorrei".

References

Bibliografia: pp. 51-54.

Thesis Type:	Bachelor's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (17)
Chair:	Marketing
Thesis Supervisor:	Marcati, Alberto
Academic Year:	2011/2012
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Oct 2012 14:25
Last Modified:	19 May 2015 23:15
URI:	https://tesi.luiss.it/id/eprint/8413

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