Il brand hate: l’altro sentimento del consumatore
Cinelli, Tea (A.A. 2011/2012) Il brand hate: l’altro sentimento del consumatore. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 62. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Analisi del macro ambiente. Il movimento anti brand sul web. La ricerca empirica.
References
Bibliografia: pp. 61-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Oct 2012 17:03 |
| Last Modified: | 30 Oct 2018 11:14 |
| URI: | https://tesi.luiss.it/id/eprint/8420 |
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