Il brand hate: l’altro sentimento del consumatore

Cinelli, Tea (A.A. 2011/2012) Il brand hate: l’altro sentimento del consumatore. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 62. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Analisi del macro ambiente. Il movimento anti brand sul web. La ricerca empirica.


Bibliografia: pp. 61-62.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Romani, Simona
Academic Year: 2011/2012
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 03 Oct 2012 17:03
Last Modified: 30 Oct 2018 11:14


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