L'influenza della brand personality sul comportamento d'acquisto: uno studio empirico su Apple e Samsung
Santo, Antonio Stefano (A.A. 2011/2012) L'influenza della brand personality sul comportamento d'acquisto: uno studio empirico su Apple e Samsung. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alessandro Maria Peluso, pp. 93. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La percezione delle marche: i costruttori di brand personality, brand equity e brand experience. Metodologia. Discussione generale.
References
Bibliografia: pp. 91-93.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2011/2012 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Oct 2012 15:22 |
| Last Modified: | 19 May 2015 23:16 |
| URI: | https://tesi.luiss.it/id/eprint/8461 |
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