SDT e Gamification: le nuove teorie per la motivazione e la fidelizzazione dei consumatori
Pugliese, Mariaenrica (A.A. 2011/2012) SDT e Gamification: le nuove teorie per la motivazione e la fidelizzazione dei consumatori. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 69. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Comportamento d'acquisto del consumatore. Self determination theory. Gamification.
References
Bibliografia: pp. 66-69.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Jan 2013 17:26 |
| Last Modified: | 19 May 2015 23:20 |
| URI: | https://tesi.luiss.it/id/eprint/8971 |
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