L’importanza della variabile emozionale nel marketing on-line: la condivisione delle emozioni nell’era dei social media
Linfante, Mariapaola (A.A. 2011/2012) L’importanza della variabile emozionale nel marketing on-line: la condivisione delle emozioni nell’era dei social media. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 58. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Network society. Emotional society. Moda e web 2.0.
References
Bibliografia: pp. 54-58.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Feb 2013 18:51 |
| Last Modified: | 19 May 2015 23:23 |
| URI: | https://tesi.luiss.it/id/eprint/9275 |
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