Un’analisi empirica sui fattori motivazionali e sul brand engagement nell’uso dei social media
Ruffolo, Alessandra (A.A. 2011/2012) Un’analisi empirica sui fattori motivazionali e sul brand engagement nell’uso dei social media. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alessandro Maria Peluso, pp. 62. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Social media marketing: il ruolo del brand engagement. Metodologia. Discussione generale.
References
Bibliografia: pp. 55-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Feb 2013 17:19 |
| Last Modified: | 19 May 2015 23:23 |
| URI: | https://tesi.luiss.it/id/eprint/9288 |
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