The role of globalization and marketing in the sport industry: the NBA case

Carignani, Gregorio (A.A. 2012/2013) The role of globalization and marketing in the sport industry: the NBA case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 53. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The globalization phenomenon. Global marketing. The National basketball association case.

References

Bibliografia: pp. 52-53.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 Feb 2014 17:23
Last Modified: 30 Oct 2018 11:43
URI: https://tesi.luiss.it/id/eprint/11050

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