Product-harm crisis and the attribution of blame process: the impact of the Detox crisis

Massucci, Ludovica (A.A. 2012/2013) Product-harm crisis and the attribution of blame process: the impact of the Detox crisis. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 57. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The product-harm crisis. The attribution of blame process. The Detox campaign by Greenpeace. Managerial implications.

References

Bibliografia: pp. 55-57.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 Feb 2014 18:06
Last Modified: 19 May 2015 23:38
URI: https://tesi.luiss.it/id/eprint/11056

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