How to communicate sustainable products: an explorative study on the role of emotions
Sartarelli, Giorgio (A.A. 2014/2015) How to communicate sustainable products: an explorative study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 65. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing and the environment: the role of advertising in the sustainable consumption. The role of emotions and framing in the sustainable communication to change customer behavior. The research: methodology, analysis and discussion.
References
Bibliografia: pp. 61-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Nov 2015 15:23 |
| Last Modified: | 30 Nov 2015 15:23 |
| URI: | https://tesi.luiss.it/id/eprint/15025 |
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